马年春节，再掀“添金”热！

Group 1 - The core viewpoint of the article highlights the strong consumer demand for gold jewelry during the Lunar New Year, despite gold prices being at historical highs [1][3] - In cities like Shanghai and Hangzhou, many consumers are purchasing gold jewelry as gifts for family and friends, driven by festive atmosphere and promotional activities [3] - The trend of buying gold is also influenced by parents using their children's lucky money to purchase gold items, reflecting a preference for tangible assets over paper gold [3] Group 2 - Several gold brands have indicated price adjustments, which has spurred loyal customers to increase their purchases during this traditional consumption peak [3] - Gold jewelry is currently a popular category, with innovative designs attracting younger consumers, indicating a shift towards self-indulgent purchases [3] - The price of domestic gold is around 1500 yuan per gram, nearly doubling compared to the previous year's Lunar New Year prices, showcasing the investment appeal of gold [3][4]