“老”技艺有了“新”传承

Group 1 - The core idea of the news is the transformation and commercialization of Yaozhou porcelain through e-commerce and live streaming, enhancing its accessibility and popularity among consumers [1][2][3] - In 2025, the sales revenue of the company reached 35 million yuan, with online sales exceeding 9 million yuan, indicating a significant growth in the e-commerce sector [1][3] - The collaboration with "Yuhui Tongxing" led to the rapid sale of 100,000 sets of "Ping An Xi Le Cup," showcasing the effectiveness of partnerships in driving sales [1] Group 2 - The Yaozhou porcelain cultural base has established a "Yaozhou porcelain + live streaming + cultural creativity" e-commerce matrix, helping nine companies set up live streaming stores on platforms like Douyin and Xiaohongshu [2][3] - The base has attracted 60 research teams from domestic and international institutions, enhancing its educational and cultural outreach [3] - The introduction of new products such as "Long Ding Fang Yuan Cup" and "Jin Li Pao Pao Zhan" reflects the innovation in product offerings, contributing to the brand's recognition as one of the "Chinese Consumer Brands" by the Ministry of Industry and Information Technology [3]