海南三大机场以文化赋能春运,书写交通枢纽转型新实践

Core Viewpoint - The three major airports in Hainan are transforming into cultural hubs during the Spring Festival, enhancing the travel experience with immersive cultural activities and festive decorations, marking a new practice in transportation hub transformation [2][6]. Group 1: Cultural Activities - Hainan Airport, under Hainan Holdings, is integrating local customs and intangible cultural heritage into the airport experience, creating a lively cultural atmosphere during the Spring Festival [2]. - From February 12 to 24, Meilan Airport is hosting the "Travel to Hainan, Enjoy New Spring" theme event, featuring traditional activities such as dragon and lion dances, calligraphy, and clay art [2]. - Sanya Phoenix International Airport is organizing the "Fortune Horse Celebration" themed event on February 16-17, welcoming travelers with heartfelt services and festive activities [3]. Group 2: Passenger Experience - The T2 departure hall at Meilan Airport features a themed market showcasing local specialties and gifts, enhancing the shopping experience for travelers [3]. - Interactive games and cultural performances, such as DIY Spring Festival couplets and traditional dances, are designed to engage passengers and create a festive atmosphere [5]. - The volunteer program at the airports provides assistance to travelers, enhancing the overall service experience and showcasing Hainan's hospitality [5][6]. Group 3: Overall Impact - The first Spring Festival after the Hainan Free Trade Port's operational closure sees a significant increase in passenger flow at the three major airports, reflecting the vibrant cultural and service initiatives [2][4]. - The transformation of airports into cultural spaces aims to create a warm and welcoming environment, making them more than just transit points but cultural living rooms for travelers [6].

海南三大机场以文化赋能春运,书写交通枢纽转型新实践 - Reportify