广西柳州螺蛳粉有了新故事：冰鲜技术保留实体店风味 “一碗粉”撬动近亿出口额

Core Viewpoint - The development of Liuzhou Luosifen (snail rice noodle) has transformed it from a local delicacy into a significant industry, generating over 80 billion yuan in sales and nearly 100 million yuan in export revenue, driven by innovations like frozen products and strong government support [3][6][10]. Industry Overview - The Liuzhou Luosifen industry has a complete supply chain that includes planting, processing, and sales, making it a crucial driver for local economic growth and rural revitalization [6]. - As of now, there are over 100 supporting enterprises for Luosifen raw materials in Liuzhou, with core material cultivation and breeding covering more than 200,000 acres [6][8]. Sales and Growth - The total sales revenue of the Luosifen industry chain increased from 50.16 billion yuan in 2021 to 75.96 billion yuan in 2024, with an average annual growth rate of 17.1% [7]. - In 2025, the sales revenue is projected to reach 81.31 billion yuan, representing a year-on-year growth of 7.03% [7]. Product Innovation - The introduction of ice-fresh Luosifen, utilizing industrial freezing technology, allows for the preservation of freshness and flavor, making it comparable to freshly cooked versions from local shops [3][4]. - Over 30 companies in Liuzhou are now engaged in the industrial production of ice-fresh Luosifen, contributing to significant growth in enterprise output [4]. Government Support - The local government has implemented various policies to support the Luosifen industry, including funding, enterprise cultivation, and brand enhancement, which have facilitated quality improvements and upgrades [8]. - Specific local standards and measures have been established to regulate production and expand export capabilities, further promoting the industry [8]. Export Performance - The export value of Luosifen increased from 52.56 million yuan in 2021 to 87.32 million yuan in 2024, marking a growth of 66.1% [10]. - By 2025, the export value is expected to exceed 90 million yuan, indicating a stable overseas demand and establishing Luosifen as a unique cultural symbol [10].