茶香年味浓！英德茶旅游春节三天迎客7万人次｜新春走基层

Core Viewpoint - The tea tourism sector in Yingde has become a significant highlight during the Spring Festival, attracting a large number of visitors and showcasing local tea culture through various themed activities [2][4][11]. Group 1: Visitor Statistics - From February 15 to February 18, Yingde received a total of 202,200 visitors, with tea tourism accounting for approximately 50% of this figure [3][4]. - By the third day of the Lunar New Year, tea tourism had already welcomed 70,000 visitors, indicating its central role in the local tourism market during the holiday [4]. Group 2: Themed Activities - Local tea enterprises organized a series of "tea+" themed activities to provide immersive experiences for visitors, enhancing the festive atmosphere [6][11]. - Activities included interactive experiences such as pet interactions in oilseed flower fields, traditional tea-making classes, and Song Dynasty tea ceremony recreations [7][8][9]. - Family-friendly projects like DIY milk tea and Hakka tea-making were particularly popular among visitors [9]. Group 3: Cultural Promotion - Yingde black tea, recognized as a "world high fragrance black tea," is part of the first batch of products listed in the China-Europe geographical indication mutual recognition and protection catalog [13]. - The brand value of Yingde black tea reached the top of the national black tea category for the first time in 2025, highlighting its growing reputation [13]. - Yingde black tea was featured as a special gift at the "Golden Horse Welcoming the Auspicious" Spring Festival gala in Paris, promoting Lingnan cultural heritage and showcasing local products to over 600 guests [14][16].