Ross Gerber Says Elon Musk's Tesla Should Sell EV Business To Rivian, Says TSLA Brand Reduced To 'Negative'

Core Insights - Tesla Inc.'s brand value has reportedly declined significantly, with investor Ross Gerber stating that it has become negative due to a shift in focus from electric vehicles (EVs) to autonomy and robotics by CEO Elon Musk [1][2] Brand Value Concerns - Gerber expressed that Tesla's brand value has deteriorated to a negative level, suggesting that the company would benefit from selling its EV business to Rivian Automotive Inc. to improve sales [2] - Other investors, including Cathie Wood of ARK Invest, have echoed concerns regarding the decline in Tesla's brand image, attributing it to Musk's political activities [3] Rivian's Position - Gerber has praised Rivian as a leader in the U.S. EV market, highlighting the upcoming R2 Crossover SUV, which is expected to be priced around $45,000 for the base model [4] - The R2 has been spotted undergoing cold-weather testing in Alaska and was seen charging at a Tesla Supercharger station [5] Tesla's Production Plans - Tesla's Cybercab is set to begin production in April, with Musk confirming a significant change in its manufacturing process [6]