一线直击！封关后首个春节，海南免税消费有多热

Core Insights - The festive atmosphere during the 2026 Spring Festival in Hainan is enhanced by the policy benefits of the free trade port, leading to a significant increase in duty-free shopping activity [1] Group 1: Duty-Free Shopping Trends - High foot traffic observed in major duty-free stores in Sanya and Haikou, with consumers eagerly participating in New Year activities [1][3] - On February 19, 2023, many consumers were already waiting outside the CDF Sanya International Duty-Free City before it opened [4][6] - Popular products include iPhones, with consumers specifically inquiring about the latest discounts, and a notable demand for gold jewelry, which has seen significant sales [7][9] Group 2: Sales Performance - CDF Sanya International Duty-Free City reported record sales, with sales reaching 204 million yuan on the first day of the Lunar New Year, marking a historical high [25] - On February 18, 2023, total sales from four duty-free stores in Sanya reached 251 million yuan, a 36.7% increase compared to the same day in 2025 [25] - CDF Sanya International Duty-Free City has optimized inventory and service measures to ensure a smooth shopping experience for tourists [27] Group 3: Consumer Behavior - Consumers are increasingly attracted to outdoor sports apparel, with long queues forming at stores like Arc'teryx, indicating a shift in purchasing preferences [10][13] - The introduction of daily consumer goods duty-free stores has become a highlight, offering a variety of products including imported snacks and personal care items, which are well-received by local residents [19][21] - Shoppers are actively comparing prices, with many finding significant savings compared to online prices, enhancing the appeal of local duty-free shopping [17][23] Group 4: Regulatory Support - The implementation of zero-tariff policies has led to a surge in demand for imported goods, with sales amounting to 2.768 million yuan in the first week of the policy's launch [25] - The Haikou Customs has been proactive in monitoring sales dynamics and ensuring timely restocking of popular items to meet consumer demand [25]