LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) today announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt's predictive AI models into LiveRamp's data collaboration platform. As the first such partnership of its kind, LiveRamp and Scowtt will deliver unmatched value-based performance optimization to major platforms and programmatic destinations, seamlessly driving superior outcomes for every marketer. "Scowtt's mission to use AI to hel. ...