热气腾腾的中国年｜ 江苏徐州：“马”蹄踏春！首店经济如星火，文旅消费似暖阳，商贸活动若繁花，共筑年味盛景

Core Insights - The consumption market in Xuzhou is thriving during the Spring Festival, with significant increases in sales and foot traffic compared to the previous year [1][3][12] Group 1: Consumption Trends - Key monitored retail enterprises in Xuzhou achieved sales of 291.196 million yuan from February 15 to 18, marking a year-on-year growth of 12.61% [1] - The total foot traffic during the same period reached 2.9672 million people, reflecting a year-on-year increase of 12.32% [1] - The "first store" economy is becoming a new engine for consumption, with over 180 new stores launched during the Spring Festival, enhancing consumer choices and experiences [3][5] Group 2: Cultural and Tourism Integration - The "Tide Tour Xuzhou" theme event featured 180 unique cultural and tourism activities, blending traditional culture with modern trends, creating new consumption hotspots [6][8] - Local attractions and events, such as extended museum hours and cultural exhibitions, have enriched the consumer experience, driving up related sectors like dining and accommodation [8][9] Group 3: Promotional Activities - The "New Spring Shopping" campaign included 359 promotional events across various sectors, aiming to stimulate consumption through collaboration between government, banks, and enterprises [10][12] - A total of 5 million yuan in consumer vouchers were distributed to enhance spending during the peak holiday season, alongside additional merchant discounts [12] Group 4: Large-Scale Consumption - The implementation of national subsidies for replacing old consumer goods has spurred demand in sectors like home appliances and automobiles, with many families opting for upgrades during the festive season [13] - The overall consumer activity during the Spring Festival has positioned Xuzhou for a strong start in 2026, showcasing the city's commercial vitality and consumer engagement [13][14]