Core Insights - The article highlights the increasing trend of tourists visiting Guangdong during the Spring Festival, with a notable focus on the success of the "Dawan Chicken" event in Guangzhou, which attracted significant visitor numbers and showcased a new model for cultural tourism [1] Group 1: Tourism Growth - Guangdong Province's cultural and tourism department reported that on February 19, the fifth day of the Spring Festival, 4A-level and above scenic spots received 4.003 million visitors, marking an 8.8% year-on-year increase [1] - The "Dawan Chicken" event opened on February 4 in Guangzhou and successfully attracted over 10,000 visitors from February 17 to 19, indicating strong interest and engagement [1] Group 2: Event Impact - The "Dawan Chicken" event is described as a new highlight for Guangdong's cultural tourism, utilizing a light asset, high conversion, and strong emotional engagement model [1] - This event serves as a solution for revitalizing sports heritage, incubating urban IP, and releasing domestic demand potential, showcasing innovative approaches in the tourism sector [1]
大湾鸡爆火！3天客流破万，有人往返8小时来广州过年
Xin Lang Cai Jing·2026-02-20 13:32