新春“电影游”火了，观众直呼马年“飞驰”去打卡

Core Insights - The article highlights the rising trend of "movie tourism" in China, particularly during the Spring Festival, driven by the release of popular films like "Flying Life 3" [1][3][7] - The film's success has led to significant increases in hotel bookings and travel interest in its filming locations, such as Ganzi and Delingha [7][8] Group 1: Movie Impact on Tourism - The Spring Festival box office for the year has surpassed 3.3 billion yuan, with "Flying Life 3" leading the way and boosting travel and tourism consumption [3] - Locations featured in films like "Flying Life 3," "The Silent Awakening," and "The Courier" have become popular tourist destinations, benefiting regions like Guangdong, Zhejiang, and Chongqing [3][7] - The film's release has resulted in a 40% increase in hotel bookings in Ganzi and a 71% increase in Delingha compared to the previous year [7] Group 2: Audience Engagement and Trends - Fans of the "Flying Life" series are actively planning trips to the film's locations, with many expressing excitement about visiting the scenic spots featured in the movie [3][6] - The film's portrayal of Shanghai elements has sparked interest in local attractions, leading to a surge in visitors to the city’s filming sites [3][6] - The "City Walk" trend in Shenzhen has gained momentum due to the film "The Silent Awakening," with various filming locations becoming new hotspots for tourists [7]