当春节遇上冬奥，“冰雪热”点燃消费新活力

Group 1 - The Winter Olympics have significantly boosted interest in ice sports in China, leading to increased participation and engagement in winter activities during the Spring Festival [1][3][8] - The Yabuli Ski Resort reported over 62,000 visitors during the Spring Festival, marking a 3.6% year-on-year increase, indicating a strong start to the new year for the ice and snow tourism sector [3][7] - The ice and snow economy is thriving, with a projected growth of 13.2% in total output by 2025 in Heilongjiang Province, showcasing the potential for economic development in this sector [7][8] Group 2 - The popularity of ice sports has led to a surge in demand for professional training and equipment, with local ski instructors reporting a busy season catering to younger generations eager to improve their skills [3][6] - Various ice and snow events and activities have been organized, utilizing over 3,000 community ice venues, which have contributed to a vibrant atmosphere during the holiday season [7][8] - The ice and snow tourism trend is not limited to Harbin but is spreading across the region, with local accommodations experiencing high occupancy rates due to increased visitor interest [5][6]