Wayfair returns to operating profit as 2025 revenue rises

Core Insights - Wayfair reported a 6.9% year-on-year increase in total net revenue for Q4 2025, reaching $3.33 billion, and returned to operating profitability despite a slight decline in active customers [1][5] - The company achieved a full-year net revenue growth of 5.1% to $12.45 billion, with a notable improvement in operating income compared to the previous year [4][5] Financial Performance - Gross profit for Q4 2025 was $1.01 billion, representing 30.3% of net revenue, with operating income of $84 million, a significant turnaround from an operating loss of $117 million in the same quarter last year [2][4] - The net loss for Q4 narrowed to $116 million from $128 million year-on-year, while net cash from operating activities totaled $202 million [2][4] Customer Metrics - Active customers decreased by 0.5% year-on-year to 21.3 million, but last twelve months (LTM) net revenue per active customer increased by 5.6% to $586 [3] - Orders delivered rose by 3.7% to 11.1 million, with repeat customers accounting for 79.1% of orders and the average order value increasing to $301 from $290 [3] Strategic Insights - The results indicate revenue growth across both US and international segments, with the CEO highlighting a return to growth driven by organic business strategies [5][6] - The company emphasized its ability to capture market share despite macroeconomic challenges, leading to improved profitability [6]