观众直呼马年“飞驰”去打卡

Core Insights - The article highlights the significant impact of popular films on tourism, particularly during the Spring Festival, with the movie "Flying Life 3" driving a surge in travel to its filming locations [3][4][5] Group 1: Film and Tourism Impact - The release of "Flying Life 3" has led to a notable increase in tourism to its filming locations, such as Sichuan's Ganzi and Qinghai's Delingha, with a total box office exceeding 3.3 billion yuan during the Spring Festival [3][4] - The film has sparked a "movie tourism" trend, with viewers actively seeking to visit locations featured in the film, resulting in a 40% increase in hotel bookings in Ganzi and a 71% increase in Delingha compared to the previous year [4][5] - Other films like "Silent Awakening" and "Biao Ren" have also contributed to local tourism, with significant interest in their respective filming locations, leading to increased bookings and searches on travel platforms [3][6] Group 2: Regional Tourism Developments - In Guangdong, the film "Silent Awakening" has initiated a "Follow the Movie to Travel" campaign, promoting 60 travel routes across 21 cities, enhancing local tourism [6] - The film's high local content has created new tourism hotspots in Shenzhen, with various filming locations becoming popular destinations for visitors during the Spring Festival [6] - The unique desert scenery of "Biao Ren" in Xinjiang has also seen a 20% increase in ticket bookings for its filming location, with a 60% rise in searches for related travel products [6]