春节档成都观影人次居全国第三

Core Insights - The total box office for the 2026 Spring Festival period has exceeded 50 billion yuan, with a record number of screenings and a more affordable ticket price, indicating strong demand from third and fourth-tier cities [2] Group 1: Box Office Performance - As of February 20, 2026, the film "Panda Plan: Tribal Adventure" has grossed over 136 million yuan, ranking among the top five films of the Spring Festival period [1] - The total box office for the Spring Festival films (including pre-sales) has surpassed 3.2 billion yuan, with Sichuan province contributing 168 million yuan, ranking sixth nationally [1] - Chengdu's box office performance reached 61.1 million yuan, placing it fourth in the national city rankings, with 1.24 million viewers, ranking third nationally [1] Group 2: Audience Engagement and Promotions - Sichuan province has issued 48 million yuan in "Golden Panda Benefit Movie Viewing" consumption vouchers to lower the viewing threshold, expected to stimulate over 2 million audience visits [2] - The Pacific Cinema in Sichuan reported a total of 240,000 viewers and a box office of 10.6 million yuan during the Spring Festival, with an average occupancy rate of 35.8% [1] Group 3: Film Variety and Market Dynamics - This year's Spring Festival features the most diverse range of film genres and frequent promotional events, indicating a return to rational market conditions [2] - The film "Flying Life 3" has dominated the box office, capturing a significant share, while other films like "Silent Awakening" and "Bounty Hunter" follow closely behind, with audience reviews driving screening and occupancy rates [2]