Unilever Taps Google's AI To Reinvent How We Shop Everyday Brands

Unilever PLC (NYSE:UL) disclosed on Tuesday that it embarked on a transformative five-year partnership with Alphabet Inc.’s (NASDAQ:GOOG) Google Cloud. The deal aims to revolutionize consumer goods through advanced AI and data technologies. This collaboration intends to enhance Unilever’s brand portfolio, including well-known names like Dove and Vaseline, by leveraging Google Cloud’s AI capabilities to create a new model for consumer engagement. This strategic alliance will migrate Unilever’s data and c ...