电影《熊猫计划之部落奇遇记》制片人龙美杉人民日报撰文

Core Viewpoint - The film "Panda Project: Tribal Adventure" aims to showcase the cultural symbol of the panda, emphasizing themes of love and courage through a fantastical adventure narrative [3]. Group 1: Film Overview - The story features a panda named Huhu, who embarks on an adventure in an unknown primitive tribe, overcoming inner fears and protecting those around him with kindness [3]. - Jackie Chan plays the role of the "Panda Guardian," promoting understanding and patience to bridge communication gaps with the tribe [3]. - The film is set in Cangyuan Wa Autonomous County, Yunnan Province, and emphasizes ecological preservation during its production [3]. Group 2: Cultural and IP Development - The project aims to develop the Huhu IP beyond the screen, establishing a multi-dimensional approach that includes content, products, and experiences [4]. - Plans include a series of illustrated books featuring Huhu, a variety of merchandise, and immersive offline experiences such as a themed lantern festival and pop-up events during the Spring Festival [4].