Group 1 - The core viewpoint of the articles highlights the transformation and adaptation of traditional "old brand" restaurants in Lanzhou, such as Yuebinlou and Sishi Laodifang, to meet changing consumer preferences and embrace online sales channels [1][2] - Yuebinlou has maintained its traditional flavors while optimizing its menu for younger consumers by offering smaller portion sizes, which has been well-received [1] - The online sales for Yuebinlou now account for approximately 30% of its total takeaway sales, indicating a significant shift towards digital platforms [1] Group 2 - Sishi Laodifang has been operating online for nearly 20 years and plans to introduce new product lines that cater to younger consumers, focusing on portable and smaller packaging [2] - The strategy of "old brands" is not merely to follow trends but to innovate while maintaining quality, as demonstrated by Duji Sweet Shop, which has chosen not to participate in low-price group buying [2] - The overall trend among Lanzhou's old brands is to find a sustainable path that balances traditional practices with modern consumer demands [2]
【新春走基层·欢乐闹新春】老店“触网”拓市场
Xin Lang Cai Jing·2026-02-20 23:50