【新春走基层·欢乐闹新春】非遗技艺深体验

Group 1 - The core idea of the articles highlights the vibrant cultural tourism activities in Dong'a County, Shandong, particularly during the Spring Festival, showcasing traditional crafts and local delicacies, which attract a significant number of visitors [1][2] - The "Intangible Cultural Heritage +” model is being utilized to promote deep integration of culture and tourism, establishing a comprehensive cultural tourism system that includes various museums and experience centers [2] - The projected visitor numbers for the Dong'a Traditional Chinese Medicine Cultural Tourism Area are expected to reach 1.07 million by 2025, with anticipated revenue exceeding 100 million yuan [2] Group 2 - The event features interactive experiences such as custom-made Ejiao gift boxes, allowing visitors to engage with traditional craftsmanship and appreciate the cultural significance of Chinese medicine [1] - Young consumers are increasingly drawn to traditional practices, as evidenced by their participation in activities like moxibustion and traditional Chinese medicine services, enhancing their connection to cultural heritage [2] - Local authorities emphasize the transformation of intangible cultural heritage from mere exhibits to interactive experiences, enriching the cultural landscape and fostering community engagement [2]