央媒看四川｜自贡彩灯照亮海内外展会——灯影连山海 万家年味浓

Core Viewpoint - The Sichuan Zigong lantern industry is evolving from merely selling lanterns to creating immersive experiences that connect tradition with modernity, culture with consumption, and China with the world [1][10][14]. Group 1: Industry Development - The Zigong lantern industry has transitioned from a focus on selling lanterns to selling experiences, as seen in the "Nanshan Fantasy Night" project, which integrates traditional craftsmanship with modern technology [2][13]. - Over 80% of the core lantern groups in recent events are designed and produced in Zigong, indicating a strong local industry presence [2][14]. - The industry is expected to achieve a production value exceeding 6 billion yuan by 2025, with nearly 2,000 related enterprises and over 50,000 long-term employees [19][23]. Group 2: Technological Integration - The integration of digital technology and traditional craftsmanship is evident, with the use of LED lights replacing high-energy incandescent bulbs, leading to reduced energy consumption [3][17]. - Innovative design approaches are being employed to narrate traditional stories through modern aesthetics, appealing to younger audiences [18][19]. Group 3: Talent Development - Zigong has established a comprehensive talent training system, including a dedicated lantern college, producing over 2,000 artisans annually [19]. - The industry holds over 300 patents and more than 10,000 copyrights related to lantern designs, showcasing its innovative capabilities [19]. Group 4: International Expansion - Zigong lanterns have been showcased in over 80 countries, capturing 92% of the overseas market share, and are increasingly tailored to local cultures [21][22]. - The company has developed a collaborative model for overseas exhibitions, enhancing efficiency by deploying artisans on-site for assembly [22]. - By 2025, Zigong plans to host over 100 exhibitions abroad, with international business accounting for over 30% of its operations [8][23].