卡牌首登春晚，文化新业态点亮中国年

Core Viewpoint - The collaboration between KAYOU and the Central Radio and Television Station (CRTV) for the 2026 Spring Festival Gala highlights the integration of traditional culture with contemporary youth aesthetics through collectible card products, enhancing cultural engagement and emotional consumption among young audiences [3][5][8]. Group 1: Company Overview - KAYOU has established a comprehensive industry chain encompassing research and development, production, and sales, positioning itself as a leader in the design and development of traditional culture and domestic animation-themed card products [4]. - The company has successfully launched popular card products such as "KAYOU Three Kingdoms," "Nezha: The Devil's Child," and "Dai Dunbang's Dream of the Red Chamber," which resonate well with consumers [3][4]. Group 2: Cultural Integration and Consumer Engagement - The "Qiji Chicheng Collectible Card" created in partnership with CRTV serves as a cultural bridge, inviting the younger generation to connect with traditional values and family ties during the Spring Festival [3][6]. - The card's design incorporates elements from traditional Chinese culture, such as the Six Steeds of Zhao Ling and Dunhuang murals, blending them with modern aesthetics to create a unique cultural product [8][9]. Group 3: Market Trends and Consumer Behavior - The rise of emotional consumption among young people is reshaping the consumer landscape, with KAYOU's products becoming a fashionable expression of cultural identity [5][6]. - During the last Spring Festival, KAYOU distributed 20,000 special "Qiji Chicheng Collectible Cards" at a promotional price, generating significant interest and engagement among viewers [6][9].