Core Insights - The article highlights the surge in "movie tourism" driven by the release of popular films during the Spring Festival, particularly "Flying Life 3," which has significantly boosted travel interest in its filming locations [1][3][6] Group 1: Movie Impact on Tourism - The total box office for the Spring Festival film season has exceeded 3.3 billion yuan, with "Flying Life 3" leading the way and influencing travel choices among fans [3] - The film's filming locations, such as Sichuan's Ganzi and Qinghai's Delingha, have seen a notable increase in tourism interest, with hotel bookings in Ganzi rising by 40% and Delingha by 71% compared to the previous year [5][6] - The film has also sparked a trend in urban tourism, with locations in Shanghai and Ningbo becoming popular destinations for fans wanting to experience the film's settings [3][5] Group 2: Regional Tourism Developments - In Guangdong, the film "Silent Awakening" has initiated a "Follow the Movie to Travel" campaign, promoting 60 travel routes across 21 cities, enhancing local tourism [6] - Shenzhen has emerged as a new hotspot for urban exploration, with many filming locations from "Silent Awakening" attracting visitors during the Spring Festival [6] - The film "Biao Ren" has also contributed to increased interest in its filming location, the "World Devil City" in Xinjiang, with ticket bookings rising by 20% and related travel products seeing a 60% increase in search volume [6]
新春“电影游”火了 观众直呼马年“飞驰”去打卡
Xin Hua She·2026-02-21 03:05