Coupang: Data Breach Costs Two Years

Core Insights - Coupang (CPNG) experienced a significant data breach affecting over 33 million customers, attributed to inadequate cybersecurity measures by the Korean regulator [1] - Following the breach, Coupang's shares plummeted by 50%, indicating a swift market reaction to the incident [1] Company Overview - Coupang is a major player in the e-commerce sector in South Korea, known for its rapid delivery services and extensive product offerings [1] - The company has been under scrutiny for its cybersecurity practices, which have now been highlighted as a critical area of concern following the data breach [1] Market Reaction - The immediate impact on Coupang's stock price reflects investor sentiment regarding the company's ability to manage cybersecurity risks effectively [1] - A 50% drop in share value suggests a loss of confidence among investors, which could have long-term implications for the company's market position [1]