2026新春走基层 | 过年在长影，感受光影与文旅的双向奔赴

Core Viewpoint - The Long影 Group has successfully integrated cultural and tourism activities during the Spring Festival, enhancing both visitor traffic and box office revenue while deepening the cultural significance of Changchun as a "Movie City" [2] Group 1: Cultural Activities - Long影 Group launched a series of themed activities at its museums, cinemas, and scenic spots, focusing on red culture, ice and snow fantasy, and folk customs during the Spring Festival [2] - The Long影 Old Site Museum featured immersive NPC performances and new plays like "Zhao Yiman" and "Liu Hulan," which brought red film culture to life through interactive formats [4] - The red stage play "Light and Shadow Galaxy" became a family favorite, allowing audiences to experience the revolutionary spirit and the dedication of cultural workers [4] Group 2: Cinema Engagement - Long影 cinemas hosted the "Immersive Light and Shadow Carnival," attracting film enthusiasts with interactive NPCs and themed areas for photo opportunities [6] - A free costume photo area and a "Martial Arts Theme" photo zone were set up, offering audiences chances to win customized tickets and souvenirs [6] - To promote cultural tourism synergy, Long影 cinemas provided discounts for visitors who purchased tickets from nearby museums within ten days [6] Group 3: Unique Experiences - Long影 Century City featured an immersive cultural event with the "Key of Light" magic show, combining light technology, live magic, and narrative storytelling [8] - Daily performances could be increased based on visitor demand, ensuring that every guest could enjoy the magical experience [9] - The "Five Roads of Fortune" parade and various interactive activities created a festive atmosphere, while the night event "Strange Night of Mountains and Seas 2: Winter City" showcased upgraded scenes and activities compared to the first season [11]