（新春走基层）“小高书记”的三本账

Core Insights - The article highlights the innovative approach taken by Gao Yanyun, the village party secretary, in leveraging live streaming to boost local agricultural sales and enhance community governance [1][3]. Group 1: Agricultural Development - The village of Qiaojia Ping, located in the mountainous region of Hubei Province, has historically faced challenges in selling its highland vegetables, leading to a "produce but cannot sell" dilemma [3]. - To address this issue, the village committee established a "small truck + big service" mobile station, utilizing WeChat to connect orders and deliver agricultural products directly to the city, effectively bridging the gap between rural producers and urban consumers [3]. Group 2: Community Engagement and Governance - In 2023, the "small truck + big service" initiative received a reward of 60,000 yuan from municipal and county authorities, which was used to establish a "public service supermarket" that incentivizes villagers to participate in community service through a points system [5]. - Despite the cessation of rewards and gifts, community enthusiasm for public service remains high, with villagers voluntarily assisting in the "village broadcast" services, fostering a stronger atmosphere of collective governance [5]. Group 3: Economic Impact - The live streaming initiative has transformed local agricultural products, such as fruits, vegetables, and preserved goods, into bestsellers, significantly improving the sales situation and resulting in an average income increase of over 10,000 yuan per household [5]. - By the end of 2025, the collective economy of Qiaojia Ping village is projected to exceed 300,000 yuan, with the establishment of cold storage and drying facilities enhancing the storage, processing, and sales chain for agricultural products, thereby laying a solid foundation for sustainable industry development [5].