“村晚”里藏着振兴密码，上海奉贤“美丽乡村”蝶变“美好乡村”

Core Viewpoint - The article highlights the vibrant cultural and economic revitalization of rural areas in Shanghai's Fengxian District, particularly through the "Village Evening" event, which showcases local traditions and stimulates consumer engagement during the Spring Festival [1][2][11]. Cultural Revitalization - The "Village Evening" event, themed "There is a New Year called Fengxian," attracted over 100,000 online participants and became a popular choice for citizens and tourists to experience rural New Year festivities [2][4]. - The event featured local delicacies, traditional performances, and a marketplace with 28 local stalls, showcasing products like Fengxian rice cakes and strawberries, enhancing the cultural experience [2][4]. - A total of 91 series of activities will be launched during the Spring Festival to maintain the festive atmosphere in rural areas [2][4]. Economic Integration - Fengxian is moving beyond a single agricultural model to a multi-faceted economic ecosystem that integrates agriculture, culture, tourism, and innovation, enhancing both aesthetic and economic value [6][7]. - In 2025, Fengxian received 9.5 million tourists, a 14.7% increase year-on-year, while rural residents' disposable income reached 49,669 yuan, growing by 5.1% [6][7]. - The occupancy rate of guesthouses in Liyao Village reached 80% during the Spring Festival, indicating a shift from seasonal tourism to year-round engagement [6][7]. Urban-Rural Integration - The development focus has shifted from "beautiful countryside" to "better living," emphasizing the importance of human-centered development and improved public services in rural areas [8][10]. - Rural areas have achieved a 100% sewage treatment rate, and a 15-minute community service circle covers all administrative villages, enhancing the quality of life for residents [10]. - Initiatives like youth communities and mutual aid for the elderly are attracting young people back to rural areas, fostering a vibrant community [10][11]. Conclusion - Fengxian's efforts in rural revitalization, particularly through cultural events and economic integration, reflect a successful model for urban-rural synergy, contributing to the broader narrative of Shanghai's rural development [11][12].