春节看电影成了新年俗 春节档票房超50%来自三四线城市

Core Insights - The total box office for the 2026 Spring Festival period (including pre-sales) has exceeded 4 billion [1] - Watching movies during the Spring Festival has become an increasingly popular tradition among grassroots consumers in China [1] Industry Trends - The Chinese film market continues to develop, with significant consumption potential emerging from lower-tier markets during the Spring Festival [1] - Third and fourth-tier cities have become the absolute mainstay of the Spring Festival box office for three consecutive years [1] Consumer Behavior - The introduction of AI ticket purchasing has made the buying process more convenient for consumers [1] - As of now, third and fourth-tier cities have contributed 53.72% to this year's Spring Festival box office, marking a significant increase compared to last year and the highest contribution rate in history [1]