Core Viewpoint - The article highlights the experiences of Zhang Xiaohong, the president of the Brazilian Jinhua Chamber of Commerce, who reflects on the significance of the Spring Festival for overseas Chinese, emphasizing the blend of cultural traditions and modern business practices in the context of international trade [1][5]. Group 1: Business Development - Zhang Xiaohong started his business journey with exporting sunglasses and later transitioned to creating his own brand and managing overseas warehouses, showcasing the evolution of Chinese foreign trade [3]. - He capitalized on the global trend of selfie sticks around 2013, successfully selling millions of units in Brazil, indicating the potential for Chinese products in international markets [3]. - The rise of cross-border e-commerce has transformed the foreign trade landscape, presenting both opportunities and challenges for Chinese companies unfamiliar with Brazilian laws and tax policies [3]. Group 2: Community and Cultural Significance - The Spring Festival serves as a crucial time for overseas Chinese to connect, share information, and strengthen relationships, making it more than just a traditional holiday [5]. - Zhang organizes annual gatherings for fellow compatriots in Brazil, where traditional Jinhua dishes are shared, fostering a sense of community and nostalgia among expatriates [4]. - This year's celebration coincides with Brazil's Carnival, prompting a collaborative potluck where attendees bring dishes that represent their hometown, further enhancing cultural ties [4].
（新春走基层）桑梓情深客路长 浙籍华侨新年话“变”
Xin Lang Cai Jing·2026-02-21 08:58