从一线城市到宝藏小城 外国游客“马”不停蹄过中国年

Core Insights - The article highlights the increasing popularity of the Chinese New Year as a travel destination for foreign tourists, with a notable 20% year-on-year increase in domestic flight bookings by non-Chinese passport holders during the Spring Festival period [1][11]. Group 1: Tourist Experience - A German tour group of 18 visited Shenzhen to experience the Chinese New Year, enjoying various cultural performances and interactive experiences [1][3]. - The integration of technology in celebrations, such as drone deliveries of food, impressed foreign tourists, showcasing China's advancements in technology [9][11]. - The unique cultural experiences in regions like Chaoshan attracted small groups of foreign tourists, who preferred a more personalized travel experience [11][22]. Group 2: Growth in Tourist Numbers - The Guangdong region saw a 40% increase in inbound tourism orders during the Spring Festival of 2026, with Shenzhen being a standout destination [11][28]. - Chaoshan experienced over 100% growth in visitors from Malaysia and South Korea, with a significant increase in orders for intangible cultural heritage experiences [22][28]. Group 3: Mid-Transit Cities - Cities that were previously just transit points, like Chongqing Wanzhou, are now attracting foreign tourists for unique local experiences, with a 40% increase in inbound tourism orders during the Spring Festival [26][28]. - New policies, such as the "dock inspection" convenience for foreign crew members, have enhanced the experience for those visiting port cities [34][36]. Group 4: Shopping Trends - The introduction of new duty-free shopping policies has made it easier for foreign tourists to purchase goods, leading to a surge in shopping activity, particularly in border towns like Suifenhe [36][38]. - The expansion of duty-free product categories, including cultural and creative products, has attracted foreign tourists to buy unique Chinese goods [40][42]. - Shanghai's innovative "in-hotel" tax refund model has simplified the shopping experience for international travelers, encouraging more purchases [44].