Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Walmart’s U.S. advertising arm, Walmart Connect, grew revenue 41% year over year in Q4, an important period that includes the holidays, according to an earnings statement. The retailer saw global advertising revenue rise 46%, reaching nearly $6.4 billion, for the full fiscal year. Advertising and membership fees, two high-margin segments, accounted for a third ...