晋祠博物馆春节迎客超10万人次 打造“可触摸”的中国年

Core Insights - The Shanxi Taiyuan Jinci Museum launched a series of immersive cultural experience activities themed "Jin Enjoys New Spring, Horse Steps into New Journey" during the Spring Festival, resulting in over 100,000 visitors, a significant year-on-year increase [1]. Group 1: Cultural Activities - The museum's offline activities included traditional customs experiences, such as riddle guessing, calligraphy, and ancient games, which attracted many visitors [3]. - Various intangible cultural heritage projects like paper-cutting, sugar painting, and dough figurines were showcased, engaging children in hands-on experiences [3]. - Daily performances of lion dances, dragon dances, folk music, and situational dances contributed to a festive atmosphere in the ancient architectural setting [3]. Group 2: Online Engagement - The museum produced a series of short videos and live streams, such as "Ancient Rhythms Celebrate the New Year" and "Tang Dynasty Flavors in Jinci," which garnered over one million views [3]. - Interactive online tours allowed viewers to explore significant sites like the Holy Mother Hall and Nanlao Spring, enhancing the digital engagement of the museum [3]. Group 3: Educational Initiatives - The museum introduced a series of educational courses targeting youth, allowing children to engage in traditional crafts like paper-cutting and bamboo weaving [5]. - Future courses will include ancient building puzzles and lantern making, aiming to instill traditional culture in younger generations [5]. - Additional activities such as the God of Wealth parade and Lantern Festival drumming will continue until the 15th day of the first lunar month, providing ongoing cultural experiences for visitors [5].