云南丽江古城马年新春“开门红” 单日接待游客量创新高

Core Insights - The historical city of Lijiang achieved a record visitor count of 346,429 on February 20, marking a 5.54% increase compared to the same day in 2025, showcasing the successful integration of culture and tourism [1] Group 1: Visitor Experience and Services - Lijiang has focused on enhancing the visitor experience by improving service offerings and ensuring safety and comfort during peak tourist seasons [1] - The number of shops specializing in Yunnan small-grain coffee is set to double from 30 to 60 by 2026, while the number of unique cultural shops will increase from 10 to 39, indicating a significant upgrade in tourism-related business models [1] - Innovative regulatory measures have been implemented to simplify processes for merchants and tourists, contributing to a vibrant consumer environment [1] Group 2: Cultural Heritage and Engagement - Lijiang has established a cultural protection and display system centered around a historical culture exhibition hall, supported by 31 unique cultural courtyards, allowing for interactive experiences with Naxi culture and historical heritage [2] - The Xu Xiake Memorial Hall has become a popular attraction during the Spring Festival, creating a synergistic effect with the Mu Mansion to draw more visitors [2] - Activities such as ethnic cultural performances and traditional rituals have been introduced to enhance visitor engagement and appreciation of local customs [2] Group 3: Service Assurance and Management - During the peak season, Lijiang deployed 838 staff members daily across various departments, including management, public security, and sanitation, to ensure comprehensive service coverage [2] - The city effectively managed waste disposal, processing a total of 80 tons of waste during the peak visitor period, while maintaining a clean and orderly environment [2]