踏双城，寻年味儿

Core Viewpoint - A surge of "immersive national style" travel is sweeping across China during the Year of the Horse Spring Festival, with tourists seeking deeper historical experiences rather than just sightseeing [1]. Group 1: Cultural and Historical Attractions - Zhengding Ancient City, known as an "art treasure house" of ancient architecture, features 10 national protected sites and 25 county protected sites within a 6.6 square kilometer area, becoming a popular cultural tourism destination [3]. - The theme for the Spring Festival in Zhengding is "Ancient Charm National Style Celebrating the New Year," offering over 100 cultural and tourism activities that blend lights, intangible cultural heritage, performances, and local cuisine [3][4]. - The immersive experience is enhanced by the vibrant atmosphere, with large crowds observed at parking lots from nearby cities, indicating a strong interest in visiting historical sites [3]. Group 2: Visitor Experience and Engagement - Tourists are increasingly donning Hanfu to engage in immersive national style travel, with a notable increase in demand for Hanfu styling services during the Spring Festival [5]. - The food and beverage sector in Zhengding is thriving, with tea drink sales reportedly doubling during the holiday period compared to regular weekends [5]. - The local government has enhanced visitor experience by providing free parking, public restrooms, and drinking water stations, along with affordable ticket prices for cultural sites, improving the overall value of the tourism experience [6]. Group 3: Immersive Experiences in Luoyang - In Luoyang, the Spring Festival features a unique cultural atmosphere with immersive experiences at the Jiuzhou Pool, including interactive performances and traditional celebrations that bring history to life [9]. - The integration of historical narratives and modern entertainment allows visitors to feel a deeper connection to the cultural heritage, transforming the perception of history from static to dynamic [9]. - Both Zhengding and Luoyang are showcasing cultural confidence by making traditional experiences accessible and engaging, allowing visitors to interact with history in a tangible way [9].