蓉自渝三城一起“亮”了

Group 1 - The core theme of the collaboration is "Double City Lantern Temple Reflecting Bashu, Three Cities Celebrating the New Year," aiming to enhance cultural tourism cooperation in the Chengdu-Chongqing economic circle [1] - The partnership involves a deep integration of the Three Kingdoms cultural IP and the national-level intangible cultural heritage of lanterns, showcasing a cultural and visual feast for citizens and tourists [1] - The collaboration focuses on "resource complementarity, channel interconnection, brand co-creation, and traffic guidance," upgrading single-city festival IPs into a model for cultural tourism integration in Sichuan and Chongqing [1] Group 2 - The promotional efforts include unified thematic posters displayed across key locations in Chengdu, Zigong, and Chongqing, achieving full coverage through "three cities on the same screen" [1] - The cultural exchange features dedicated creative zones at each event, allowing visitors to experience the cultural charm of both regions in a one-stop manner [1] - Joint promotional videos will be produced, highlighting the essence of activities and landmarks from the three cities, to be shared on outdoor screens and online platforms during the New Year [1] Group 3 - The Chengdu Dabaohui has expanded its reach by integrating various city landmarks and historical elements, such as the Twin Towers and Chunxi Road's 3D screens, to disseminate event information [2] - The event features a festive atmosphere with city vehicles adorned in celebratory designs and performances by characters from the Three Kingdoms, enhancing the New Year spirit [2] - Notable local figures, including football star Ma Mingyu, are actively promoting the event, contributing to its visibility and engagement [2]