乐山有“新”年

Core Insights - Leshan is transforming its tourism model from traditional sightseeing to experiential tourism, leveraging its world-class attractions like the Leshan Giant Buddha and Mount Emei to create new consumption scenarios [2][5] Group 1: New Tourism Strategies - Leshan is addressing "aesthetic fatigue" in traditional tourism by reimagining old resources with new experiences, such as the "IP crossover" event featuring elements from the Forbidden City [3] - The "2026 Leshan Grand Temple Fair" employs an "1+N" model to enhance visitor engagement through a blend of technology, tradition, food, and cultural creativity [3] - The use of immersive experiences, such as the MR exhibition and interactive markets, aims to attract repeat visitors by integrating local culture with modern technology [3][4] Group 2: Enhanced Visitor Experience - The Suqiao Ancient Town features a vibrant atmosphere with activities like traditional games and food challenges, creating a comprehensive experience for visitors [4] - The New Year's Eve dinner at the summit of Mount Emei offers a unique dining experience, showcasing local cuisine in a scenic setting [6] Group 3: Transportation and Accessibility - Leshan has introduced direct transport services to connect various attractions, allowing visitors to seamlessly transition between experiences, enhancing overall convenience [7] - The introduction of free shuttle services during the holiday period has expanded the consumer radius from individual attractions to the entire city [7] Group 4: Economic Impact and Consumer Engagement - Leshan distributed approximately 17 million yuan in consumer vouchers to stimulate spending across key sectors, including tourism and dining [8] - Data indicates that during the holiday period, the average daily foot traffic in Leshan's core commercial areas exceeded 60,000, with a year-on-year revenue increase of over 16% [8]