Group 1 - The "New Year Cup Tennis Legend Star Match" and the "2026 One Ball to Win Tennis Grand Prix" concluded successfully in Shanghai, with the Pegasus team led by Ashleigh Barty, Juan Martín del Potro, and Li Zhe winning the inaugural trophy [1] - The tournament featured a total of 6 tennis legends, 8 popular players, and 512 amateur participants, creating a high-level competitive and widely participatory New Year tennis carnival [2] - The event filled a market gap for high-end sports events during the Spring Festival holiday in Shanghai, linking professional competition with public participation through an innovative competition format [2] Group 2 - The event promoted regional consumption through a "ticket root economy," enhancing the city's image and attracting domestic and international tourists [2] - Various immersive and diverse New Year-themed activities and intangible cultural heritage experiences were integrated into the event, showcasing the vibrant culture of Shanghai [1] - The tournament's success is seen as a positive indicator for the city's development leading up to 2026 [1]
“网球春晚”将运动活力转化为赛事流量 贺岁杯解锁新春运动新姿态
Jie Fang Ri Bao·2026-02-21 23:03