Core Insights - Shanghai Museum has become a popular destination for families during the Spring Festival, with over 180,000 visitors from February 15 to 21, 2026, of which 83% were from outside the city [1] - The museum's special activities and exhibitions, such as the "Spring Breeze and Galloping Horse" zodiac exhibition, have attracted significant attention and participation from visitors [2][4] Visitor Engagement - The museum has implemented various family-oriented activities, including traditional costume events and interactive experiences, enhancing the cultural atmosphere of the Spring Festival [4][5] - The "Family Day" events invite visitors to engage with exhibits and share their experiences on social media, fostering a sense of community and cultural appreciation [2][4] Cultural Significance - The integration of traditional and modern cultural elements, such as the "horse" theme in exhibitions and merchandise, reflects the museum's role in promoting Chinese culture during the festive season [2][6] - The emotional value derived from these experiences contributes to a warmer and more festive atmosphere, making the museum a key player in the cultural tourism sector [6]
上博假期已接待观众超18万人次 外地观众占比83% 亲子新年味：博物馆里过大年长知识
Jie Fang Ri Bao·2026-02-21 23:03