带动旅游收入超24亿元，“世界超市”赢麻了！春晚分会场成火爆打卡点！

Core Viewpoint - The Spring Festival Gala effect has significantly boosted tourism and consumption in Yiwu, transforming the city into a vibrant holiday destination following its appearance in the gala [1][8]. Group 1: Tourism Impact - Since the Spring Festival, Yiwu has seen a total of 2.6757 million tourists, representing a year-on-year increase of 30.87% [3][10]. - The comprehensive tourism revenue for Yiwu reached 2.408 billion yuan, marking a year-on-year growth of 28.43% [3][10]. - The ten Spring Festival check-in points in Yiwu attracted over 650,000 visitors by the fourth day of the lunar new year [3][10]. Group 2: Event and Activities - Yiwu organized 166 "Follow the Spring Festival Gala to Explore Yiwu" cultural tourism experience activities across 14 towns, creating a unique experience for each town [5][12]. - The Yiwu Global Trade Center, as the main stage for the Spring Festival Gala, attracted 61,900 visitors on its opening day, generating nearly 1 million yuan in on-site consumption [3][10]. - The West Gate Old Street recreated scenes from the Spring Festival Gala, drawing significant foot traffic with over 30,000 visitors on a single day [3][10]. Group 3: Consumption Incentives - A total of 20 million yuan in consumption vouchers were issued to encourage spending in dining, accommodation, and general use [5][12]. - The initiative aimed to enhance visitor engagement by encouraging them to dine, stay, and explore within the city [5][12]. Group 4: Cultural Integration - Yiwu developed 17 co-branded cultural products linked to the Spring Festival Gala, including traditional crafts and local specialties [5][12]. - The city established seven pop-up stores for Spring Festival cultural products at key locations, including airports and train stations [5][12].