光影暖岁 “和你在北京”活动打破传统影院单一边界

Group 1 - The core event of the cultural season is the "You in Beijing" activity organized by Shouwenke Group, which integrates folk customs, technology, art, public welfare, and film to create a diverse cultural experience for the Spring Festival [1] - The event features traditional activities such as temple fairs and markets, with engaging games like ring toss, coin toss, and fishing for gold horses, attracting many participants and creating a lively atmosphere [1] - The cultural experience includes creative cultural products and specialty foods, with a one-stop experience that allows visitors to "browse, play, purchase, and appreciate," drawing significant interest from citizens and tourists [1] Group 2 - The cinema serves as a key platform for the integration of culture, commerce, and tourism, using "movie ticket stubs" to connect various merchants in dining and entertainment, offering value-added benefits [1] - Consumers can enjoy exclusive discounts at over 20 partner merchants by presenting their movie ticket stubs, creating a multi-scenario consumption loop that enhances value beyond just watching movies [1] - The event also incorporates technology with the presence of robots, such as the K robot and human-shaped robots representing traditional figures, enhancing the traditional customs with modern elements [3]