冰雪“冷资源”催生“热经济”，张家口打造全域旅游新格局

Core Insights - Zhangjiakou is transforming its unique winter sports resources into a vibrant economy, focusing on the development of the Beijing-Zhangjiakou sports and cultural tourism belt, effectively activating winter consumption potential and maintaining a hot ice and snow tourism market [1] Group 1: Ice and Snow Activities - Various innovative "Ski+" activities are being introduced in the ski resorts of Chongli, enhancing visitor engagement and enjoyment [2] - The Taowu Outdoor Square hosts diverse activities, attracting over 30,000 visitors daily, with 70% coming from Beijing and Tianjin [4] - The city is promoting repeated consumption by diversifying winter sports experiences, including wellness activities and interactive entertainment [4] Group 2: Ice and Snow Tourism Development - Zhangjiakou has been recognized as one of the "Top Ten Ice and Snow Tourism Cities" for three consecutive years, with Chongli becoming a national-level ice and snow tourism resort [5] - The city has hosted 10 international snow federation events this season, including 6 A-level and 4 B-level competitions, boosting the local ice and snow economy [7] Group 3: Service Enhancements - The city is enhancing its tourism services by upgrading tour guide training to provide specialized knowledge about winter sports and local culture [9] - Taxi drivers are being trained to act as city ambassadors, enriching the visitor experience by sharing local insights and attractions [10] - A comprehensive transportation network, including the Beijing-Zhangjiakou high-speed rail and dedicated shuttle services, facilitates easy access to ski resorts [10]