Xin Lang Cai Jing·2026-02-22 06:00Group 1: Tourism and Cultural Industry Upgrade - The winter tourism experience in Jilin Province's Ji'an has evolved, combining "ice and snow" with border tourism, attracting significant visitor interest during the 2026 Spring Festival [2][14] - The local government has implemented urban lighting projects that enhance nighttime economy, transforming public spaces into visually impactful tourist attractions [2][14] - There has been a noticeable shift in local product offerings, with traditional items being repackaged into more appealing formats, reflecting a growing brand awareness among local businesses [2][14] Group 2: Infrastructure Development - Recent investments in infrastructure, particularly in the G331 National Road, have improved transportation efficiency, reducing friction costs in regional economic activities [6][18] - The enhanced transportation network connects Ji'an to major cities like Shenyang and Changchun, facilitating better logistics and information flow [6][18] Group 3: County-Level Consumption Changes - The retail landscape in Ji'an is undergoing significant transformation, with major brands from first-tier cities entering the market, leading to increased competition and improved service standards [7][19] - Local businesses are demonstrating resilience and innovation, adapting to the presence of chain brands by offering unique products and experiences that cater to both local tastes and modern trends [7][19] - Social dining experiences, such as communal gatherings around hot pots, remain popular, indicating a strong consumer willingness to spend on social interactions rather than just products [7][19]