“半马苏河 快乐加‘马’”

Group 1 - The "Happy Half-Ma River" 2026 New Spring Market opened yesterday, featuring over 40 unique stalls offering hotel cuisine, intangible cultural heritage creative products, and traditional New Year experiences, creating a comprehensive consumption scene for citizens and tourists [1] - The market integrates regional cultural, commercial, and tourism resources, showcasing signature dishes and creative drinks from star-rated and quality hotels in Putuo District, as well as representative intangible cultural heritage projects from various regions [2] - The event aims to ignite consumer enthusiasm by offering discounts and exclusive benefits for visitors, including an 80% discount for shoppers with receipts from any merchant in the Tianan Qianshu shopping mall [3] Group 2 - The market features live performances by a flash mob of eight foreign dancers, enhancing the festive atmosphere with popular and New Year-themed songs and dances [1] - Various family-friendly activities and installations, such as the "Super Fortune" and "Shang Shang Sign," attract visitors for photo opportunities, while a wish ball allows attendees to write down their New Year wishes [3] - Special consumer benefits are available for visitors from cities along the Hu-Ning industrial innovation belt, encouraging regional participation and engagement [3]