Group 1 - The core event "Non-Heritage Long Happiness, Welcoming Wealth" was held in Changning District, featuring traditional performances such as dragon and lion dances, attracting many visitors [1] - The parade started from Shanghai Zoo and included popular cultural landmarks like Hongqiao Nanfeng City and Shangsheng New Site, enhancing the festive atmosphere [1] - The integration of traditional culture with consumer experiences was evident through the presence of intangible cultural heritage markets and interactive riddle areas, which increased foot traffic in commercial areas [1] Group 2 - The immersive experience was upgraded with the launch of "Beiyuxiang" event, allowing visitors to experience historical street scenes and traditional activities [2] - Notable performances included Tai Chi sessions led by master Zhang Wei and classic Shanghai opera segments by actors from Changning Huju Troupe, promoting local cultural heritage [2] - Changning District has been actively promoting its "Non-Heritage Long" brand through various cultural activities, integrating traditional culture into commercial spaces and public life [2]
迎财神 赏非遗 逛老街
Xin Lang Cai Jing·2026-02-22 06:37