近48万海外民众感受京韵中国年

Core Insights - The "Joyful Spring Festival" cultural exchange event, organized by Beijing's Cultural and Tourism Bureau, took place from February 9 to 18, 2026, engaging 478,100 overseas participants across eight countries, showcasing Chinese New Year traditions through various cultural activities [2][3] Group 1: Cultural Exchange Activities - The event featured a blend of zodiac culture and intangible cultural heritage, highlighted by the "Global Auspicious Zodiac Design Exhibition" at the United Nations, showcasing over 150 design and artistic works [2] - Major cities like New York and Mexico City displayed zodiac elements in public spaces, allowing local residents to experience the essence of Chinese zodiac culture [2] - The first Spring Festival temple fair in Athens included shadow puppetry and Jing embroidery, while the Sydney garden party showcased traditional kite-making, revitalizing ancient heritage [2] Group 2: Public Engagement and Participation - The "Joyful Spring Festival" in Moscow attracted over one million participants, creating a vibrant atmosphere for both locals and tourists [3] - Various artistic performances were held globally, including classic Chinese shows in New York and collaborative performances between Chinese and Greek artists, emphasizing cultural exchange [3] Group 3: Tourism Promotion and Market Activation - The cultural exchange activities aimed to activate Beijing's inbound tourism market through B2B meetings with over 150 key enterprises, focusing on route development and market needs [4] - Public engagement included multilingual promotional materials and travel packages, enhancing accessibility to travel experiences in Beijing [4] - The initiative successfully promoted Beijing's cultural resources and travel convenience, contributing to the expansion of its overseas tourism market [4]