主播说联播丨春节消费，“马”力十足！

Group 1 - The core viewpoint of the articles highlights the vibrant consumer market during the extended Spring Festival holiday, indicating a significant boost in various sectors, particularly in film and tourism [2][4] - The total box office revenue for the 2026 Spring Festival film season has surpassed 4.5 billion yuan, showcasing the success of new promotional activities like "Film + Market" and "Film + Cultural Tourism" [2] - The tourism sector has seen a notable increase in foreign visitors, with inbound flight ticket bookings rising by 312% year-on-year during the first five days of the Spring Festival, contributing to a surge in inbound consumption [4] Group 2 - Local governments have allocated over 2 billion yuan in consumer vouchers and subsidies to stimulate spending during the holiday, directly benefiting consumers [4] - The upgraded "National Subsidy" policy has been implemented, encouraging purchases of technology products such as home appliances, smartphones, and smart glasses, which are seen as tangible benefits for the public [4] - The overall consumer market during the Spring Festival reflects the robust vitality of the Chinese economy, suggesting a positive outlook for the year ahead [4]