Huan Qiu Wang·2026-02-22 10:14Core Viewpoint - The article highlights the transformation of traditional Chinese New Year gifts into cultural symbols, emphasizing the integration of art and heritage in modern celebrations, particularly through the example of Wynn's "Neon Horse" gift set inspired by traditional Dunhuang art [1][5][7]. Group 1: Cultural Significance of New Year Gifts - The "Neon Horse" gift set, designed by artist Chang Shana, reflects rich cultural meanings and serves as a modern cultural symbol for the New Year [3][5]. - The demand for gifts that emphasize emotional value and artistic beauty has increased among younger generations, moving beyond traditional functional items [5][8]. - The integration of traditional customs with contemporary art creates a unique cultural narrative, enhancing the significance of New Year celebrations [5][7]. Group 2: Artistic Integration in Macau - Macau is positioning itself as a cultural hub by blending art with traditional celebrations, exemplified by the "Neon Horse" gift set that incorporates elements of local heritage [7][10]. - The city aims to enhance its tourism experience by merging technology and art, thereby enriching the cultural landscape during festive seasons [16]. - Events like the "Sea Silk Road" digital art exhibition showcase the historical significance of Chinese porcelain and its cultural exchange, further promoting Macau's identity as a world tourism and leisure center [10][12][16].