米兰冬奥遇马年春节！冰雪消费 “燃” 起来了

Core Viewpoint - The integration of traditional Chinese New Year customs with winter sports is driving the growth of the ice and snow economy, showcasing its vibrant potential and new dynamics during the festive season [1][3][7]. Group 1: Ice and Snow Consumption Growth - Ice and snow consumption is becoming a significant growth point in the Chinese New Year market, enhancing traditional celebrations and stimulating local economies [3][4]. - Popular destinations like Harbin's Ice and Snow World and Sun Island Snow Expo have become key attractions, blending cultural elements with winter sports [3][4]. - The influx of tourists, particularly from southern regions, highlights the appeal of ice and snow experiences during the holiday season [3][4]. Group 2: Participation and Market Dynamics - The vision of engaging 300 million people in winter sports is being realized, transforming ice and snow activities from niche interests to mainstream trends [5][6]. - The number of visitors at ski resorts, such as Yabuli Ski Resort, has increased, with over 62,000 visitors during the holiday period, marking a 3.6% year-on-year growth [6]. - The demand for professional training and equipment rental is rising, indicating a shift in consumer expectations towards more serious engagement in winter sports [6]. Group 3: Industry Integration and Development - The ice and snow economy is evolving beyond mere sports and tourism, embracing a "ice and snow +" model that fosters multi-faceted integration and high-quality development [8]. - Local governments are promoting unique ice and snow experiences, such as the "Ice and Snow, Warm Sun, Hot Spring Carnival" in Ganzi Prefecture, which enhances the tourism appeal [8]. - Policies supporting the ice and snow economy, including promotional activities and transportation conveniences, are further energizing the market [9].