网络中国节·春节丨科技馆里过大年 西安解锁新春“科技年味”

Core Insights - The tourism market in Xi'an during the 2026 Spring Festival is thriving, driven by a "science popularization tourism" trend that emphasizes exploration and experience, highlighted by the presence of humanoid robots from the Spring Festival Gala [1] Group 1: Tourism and Visitor Engagement - The Xi'an Science and Technology Museum has become a popular destination for families during the Spring Festival, hosting over 300 new science activities and attracting more than 60,000 visitors from the first to the fourth day of the Lunar New Year, marking a year-on-year increase of approximately 5% [2] - The museum features an AI robot band that performs popular songs, interactive games with a Go-playing robot, and engaging science experiments, making complex scientific principles accessible and enjoyable for visitors of all ages [2] Group 2: Technological Integration in Tourism - The introduction of the "no-boundary XR cinema" at the Xi'an Science and Technology Museum allows visitors to experience immersive films that blend fantasy, technology, and science, enhancing the overall tourist experience [5] - Tourists, such as a family from Henan, appreciate the combination of cultural heritage and modern technology in Xi'an, finding value in both the traditional and contemporary aspects of their visit [5] Group 3: Overall Impact on the Market - The integration of technology into the tourism sector has significantly boosted visitor engagement in Xi'an, providing unique ways for tourists to interact with the city and its attractions [7]