倒计时一天！抓住假期的尾巴，感受红楼庙会中的千年文脉~

Core Viewpoint - The 27th Beijing Daguanyuan Honglou Cultural Fair, themed "Galloping Horses Celebrate the New Year, Colorful China Year," aims to blend traditional culture with modern technology, creating an immersive and interactive experience for visitors during the Spring Festival [3][19]. Group 1: Event Overview - The fair will take place from February 17 to February 23, 2026, focusing on the integration of classic culture, Spring Festival customs, and modern technology [3][19]. - The event is designed to be a new upgraded version of the Honglou Fair, emphasizing cultural depth, technological richness, and festive atmosphere [3][19]. Group 2: Cultural and Interactive Experiences - A key highlight is the restoration of the "Yuanfei Visiting Relatives" royal ceremony, featuring a professional team of nearly 100 people to recreate the grandeur of the scene from the novel [6]. - Visitors can engage in interactive performances, such as poetry contests with characters from "Dream of the Red Chamber," enhancing their understanding of traditional Chinese culture [6][9]. - The introduction of NPC interactive experiences allows visitors to become characters from the novel, completing tasks to earn "Jiafu silver tickets" for traditional games [9]. Group 3: Technological Integration - The fair will feature a robot performing Tai Chi, showcasing a blend of traditional culture and future technology [10]. - A digital experience hall will allow visitors to engage with traditional customs through mixed reality (MR) devices and AI interactions [10][12]. Group 4: Non-material Cultural Heritage - The fair will host a "Red Mansion Non-material Cultural Heritage Workshop," where visitors can learn traditional crafts like kite-making and guqin playing, themed around characters from the novel [12]. - The non-material heritage market will transform traditional skills into marketable cultural products, enhancing the economic value of heritage [14]. Group 5: Consumer Engagement and Marketing - The fair will feature themed commercial areas, including a "Cultural and Creative Trend Market," catering to diverse consumer needs with limited edition Spring Festival gift boxes [16]. - An innovative "silver ticket" exchange mechanism will link cultural interaction with consumer discounts, promoting repeat visits and spending within the park [16]. - Special promotions, such as half-price cinema tickets for fair attendees, aim to enhance the overall cultural consumption experience [17][20].