当千年非遗遇上赛博国潮，在自贡灯会的光影里共度中国年丨新春走基层

Core Insights - The 32nd Zigong International Dinosaur Lantern Festival has successfully integrated technology with traditional culture, attracting 936,000 visitors and generating over 98.9 million yuan in ticket revenue during the Spring Festival holiday [1][6]. Group 1: Event Highlights - The festival features a standout lantern group titled "Mulan Legend," which is 18 meters high and 180 meters long, showcasing a blend of traditional mythology and modern technology [1]. - The event has become a popular destination for families, with upgraded services including additional restrooms, self-service ticket machines, and rental services for strollers and wheelchairs [4]. Group 2: Operational Excellence - The operational team has implemented a detailed safety and service plan to manage the high visitor flow, including measures such as staggered entry times and one-way traffic during peak hours [3][4]. - The team conducts thorough inspections before and after the event to ensure safety and operational efficiency, aiming for a "zero-failure" operation [3]. Group 3: Technological Integration - The festival has transitioned from static displays to dynamic, immersive experiences, utilizing advanced technologies such as AI interaction systems and holographic projections [6][7]. - The "Mulan Legend" lantern group utilized 12,000 meters of specially designed steel wire for its intricate design, demonstrating a commitment to detail and craftsmanship [6]. Group 4: Market Position - Zigong lanterns hold an 85% market share domestically and a 92% share internationally, indicating their significant presence in the lantern festival market [9]. - The festival has evolved into a comprehensive cultural and social experience, combining cultural immersion, social interaction, and trendy consumption [9].